A BIG DUH!
By Geoffrey Hoppe
We had Crimson Circle’s semi-annual Managers Meeting at the studio in Colorado a few weeks ago. About half of the managers attended in person, while the other half joined in on Zoom from places afar. We talked about everything from finances to upcoming events and productions, technology, AI, customer service and Shaumbra. Yep, we talk a lot about how we can continue to serve Shaumbra in the years ahead.
During one of the sessions I mentioned a Shaumbra situation that had popped up the day before. It truly puzzled me. Someone started a thread on the Crimson Circle Facebook page about the video announcement we created for Adamus’ new Meta Changes – A Heavens Cross Follow-Up (Meta Changes Promo). They were very clear that they didn’t like the trailer, but instead of identifying what they didn’t like, they just said it looked “American.” Hmmmm. I assume they meant it looked overly promotional? We take great care not to be pushy or sell-y with our product promos and recaps. The goal is to tell Shaumbra what the product is, and what they could expect from it. We don’t make promises or use marketing gimmicks to get people to buy. There’s no need to because either you are drawn to the product or you’re not. Shaumbra are pretty discerning, and they tap into the energy to determine if they are interested in the products. It would be an insult to try to coax them into buying something.
We pay attention to the energetic quality of everything we put out for Shaumbra. It’s reflected in the graphics, music, audio and video quality, color selections, design, and final presentation. The reason is simple, and it’s ingrained in the Crimson Circle staff: We do it to honor Shaumbra. It’s the same as having an over-night guest at your house. You honor them by having clean sheets on the bed, vacuuming the floor, amenities in the bathroom, etc. Whether they ever notice it or not, they can feel and sense it on some level. It creates a safe space.
When someone feels safe they are more prone to relax, open up and allow.
It’s the same reason we pay particular attention to the room layout in the studio, the arrangement of chairs at workshops, the volume of the sound, the temperature in the room, and all the little details. It’s about honoring Shaumbra, and making sure they feel safe. When someone feels safe they are more prone to relax, open up and allow.
We have a great in-house creative team at Crimson Circle. What always impresses me is how well we collaborate with each other. There are no artistic prima donnas. We work together on everything from the Shaumbra Magazine to the product graphics and promos, as well as the store and website designs. Creativity-by-Committee is usually a disaster; and the resulting end product is usually uninspiring.
What we present to Shaumbra has to match the quality of Shaumbra’s energy, so it better be good.
Not with this team. We come up with the basic creative concept, then it improves as the team members add their input. We’re not afraid to trash the entire concept if it’s not excellent, even if we’re already into production. What we present to Shaumbra has to match the quality of Shaumbra’s energy, so it better be good.
Now, back to the problem at hand: Someone expressed their disdain about the Meta Changes promo video. The script was straight forward, without any pushy marketing techniques. The video clips within the promo were pretty cool, at least in my opinion. The music was good but after listening again I realized it was a little too epic, a little dramatic for this product. On the Facebook page, some people agreed that they didn’t like it while others said they enjoyed it. I think it was about a 50/50 split. Still, I was totally puzzled. I thought it was pretty good, otherwise we would never have released it.
During the Managers Meeting we put the promo video on the big screen so everyone could see it. We played it several times before the discussion. “What’s there not to like?” I questioned. The script was good, we paid for a professional voice-over announcer, the video clips were high quality, and the post-production work was smooth and professional. This led to a much deeper discussion about our core values.
It’s funny how a simple thing like this promo video would lead to a long discussion about our values. Here’s what we observed about the Crimson Circle as a team, and our relationship with Shaumbra:
Authenticity – Shaumbra demands that we are authentic. Over the past 24 years it’s what has created a high level of trust. Not only do we want to be authentic, we need to be because we are dealing with people’s lives.
Integrity – Our integrity has to be impeccable. We can’t stray from our reason for being here: To serve Shaumbra. It can’t be for fame or money, power or glory. We can never put ourselves above any Shaumbra; we are all on the journey together.
Consistency – As an organization we have to be consistent in everything we do. No surprises (we’ll leave that for Adamus). We can’t be one thing one month, and another thing the next month. Consistency helps create the safe space. When you stay at a Four Seasons (five star) hotel you know it’s going to be consistent quality whether you’re in Germany or Japan. When you interact with Crimson Circle, you know it’s going to be a consistent energy whether you’re reading the Shaumbra Magazine, attending a live workshop in Hawaii or tuning into the monthly Shoud.
Compassion – Staying here on the planet as an embodied Master is not always easy. I truly believe we’ve taken on one of the toughest missions of all. As an organization, we must have compassion for each and every Shaumbra. We need to honor and respect their journey, no matter how they choose to experience it.
Safe Space – We are charged with creating a safe space, whether at a live event, during an online Cloud Class or with our customer service. A safe space allows the human to expand, express, experience and realize (enlighten). Without a safe space, the balanced relationship between parties collapses, whether it’s in a personal relationship or between an organization and it’s members.
How can we continue to earn Shaumbra’s trust, and serve them with integrity?
It was a very insightful discussion with the CC Managers. These were all things we knew, but never assessed them at a single time and place. The last portion of the discussion was asking ourselves, “How do we continue to earn Shaumbra’s trust, and serve them with integrity?”
It was a nice male voice, but it was an outside voice.
How does all of this relate to one person’s comment on Facebook about the Meta Changes promo video? As I mentioned, the management team viewed the video numerous times before opening the floor for discussion. There was one simple thing we had all overlooked in our pursuit to create a quality video. We all came to the same conclusion as a big “duh!” moment swept over the room. It was the voice! We had hired an outside announcer to read the script. It was a nice male voice, but it was an outside voice. He read the script well, but he wasn’t Shaumbra. It lacked the important element of (energetic) integrity and therefore disrupted the safe space. It was not consistent because usually the new product promos feature clips of Adamus. It was a good voice if you’re selling cars or hamburgers, but it was energetically out of harmony with Shaumbra viewers.
That night, I made a few revisions to the script. The next morning Linda and I recorded the new version using my voice. Bye bye professional announcer. Within hours Peter Orlando put in my voice and changed the music to something calmer and we had the new version – the Shaumbra energy version – of the Meta Changes promo video ready to go. I viewed the old and the new side by side. The original was pretty good for a promo, but the new version was a heartfelt message to Shaumbra.
I’ll never forget this simple but profound “duh!” moment. It’s especially important as we launch into new technologies and Artificial Intelligence. We have big plans for these in our future, and we have a 10-person in-house tech team to make it happen. I’m pretty sure I’m going to have the word “Duh!” tattooed on my forearm so I always remember to maintain a close, personal and authentic relationship with Shaumbra. Technology and AI can improve Shaumbra’s experience with Crimson Circle, but nothing can ever replace the personal energy relationship. Duh!